Which Social Media Platform Is Best For Your Business?
Most start up businesses are short
on both marketing dollars and manpower. There are several large social media
platforms, but with limited time you need to narrow your focus to one or two
platforms when trying to get the most out of your time. Each social media site
has a different demographic and is best suited to different types of content.
The first step is always trying to understand your target customer. You should
know the target gender and age at minimum. The more you know about your client
base, the better. Next we will talk about each of the major social media sites
and what types of businesses might benefit from them.
Facebook: When people think of
social media, they probably think of Facebook first. When Facebook started it
was one of a kind and quickly established a huge cult following. Not only could
you connect with family and friends but businesses soon threw themselves into
the mix with groups and pages that help keep you informed of new products and
discounts. Facebook was originally set up by college students as a way to
connect with their friends. That demographic has aged along with the platform
and now the average user is between 25 to 55. Both men and women use Facebook
and check it several times per day. Facebook marketing offers the best
targeting and analytics and can give you the most exposure per marketing dollar
of any social media platform.
SnapChat: If your brand is
targeting a much younger crowd, you might want to check out SnapChat. With 100
million users, mostly under the age of 25, businesses can use SnapChat to
provide information on product launches, behind the scenes footage and
interviews. SnapChat now has an attachment feature that allows you to add a
clickable link to Snap Stories.
Instagram: With a massive 500
million users, Instagram is one of the most popular and fastest growing social
media platforms. Be prepared to provide beautiful, eye-catching photographs in
order to gain a following here. Instagram is best for branding as it lacks the
ability to add a clickable link to individual posts. If you have a business
account with a very large following you will unlock a “swipe up to link”
feature that can be added to “Instagram Stories.”
Pinterest: Pinterest started out
as a social media platform but today more closely resembles a robust search
engine driven by graphic images. The majority of Pinterest users are female and
the more popular accounts tend to be about health, beauty, fashion, food and
home decor. Pinterest works best to drive traffic to products or to blog
articles. They also have a boosted pin system similar to Facebooks marketing
options.
Twitter: Twitter pulls in both men
and women in a wider age range than other social sites. Twitter has the advantage
of clickable links but has the drawback of a set number of characters per
tweet. Twitter is best for back and forth conversations with customers, social
customer service and relationship building.
While you are researching your
customer base, pay attention to where they hang out online. Their age and
interests will leave clues as to where you should focus your attention. Know in
advance if your goal is to grow a following (Instagram) or drive traffic
(Pinterest). Make sure to be an active part of the communities you choose to
dive into. Sharing posts, liking posts and making killer content all help you
succeed on social media.
About Us:
Bizzalley is a dedicated mobile
application for small businesses. It makes communicating with existing
and new customers very easy. Businesses can download the free app from
playstore or app store.
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