How A Small Business Can Create A Memorable Brand
Business owners and entrepreneurs know
what branding is and know that it’s something of great importance, but they
don’t necessary know why it works. They spend a lot of time and money getting
their website and social media accounts to look a certain way but ignore the
consumer psychology connections that attract loyal customers.
Branding isn’t only about the look of
your logo, what fonts you use and getting the correct shade of blue on all your
marketing materials. That is the surface level of branding, important, but not
the real reason customers buy from you. To start out, yes you need a branding
guide to make sure you have continuity across all social platforms and
marketing materials. Once you’ve done that, it is time to take a much deeper
look at what branding is all about.
Your brand is the representation of
your business, values and services. It answers questions like; why did you
start this company and what are your core company values. Take time to write
out these values, mission statements and beliefs in order to start carving out
your brand.
If it helps, think of your company as
a person. A person has a specific look, defined values and reacts to situations
in a predictable manner that is consistent with their personality. Give your
business a personality and consumers will have an easier time connecting with
you on an emotion level, and that type of connection is what leads people to
buy from you over and over again.
Don’t spend all of your marketing
budget on branding. I know that sounds counter-intuitive but when you are a
small business working with a small marking budget you have to be accountable
for every cent spent. Branding isn’t only about marketing but also about the
customer experience. Spend time and money on creating an extraordinary customer
experience and those customers will be come your raving fan club, referring you
to their family and friends.
Be truly innovative. Take the time to
take photos and film short videos that give customers a peek behind the
curtain. Buyers love to see what goes on inside their favorite brands. Make
content that gives you a deeper connection to your customers. That’s one of the
ways the BizzAlley helps you grow your brand, by helping you share experiencing
with customers from all over the world, like the United States, Australia,
Canada, India and the UAE.
It might be surprising to find out
that smaller businesses actually have a leg up on their larger competition when
it comes to true emotional branding. Large multi-conglomerate businesses are
slow moving with many points of approval before any changes can be made. A
small business or sole proprietor can make adjustments on the fly and grab on
to social trends much faster. You might also be able to use the local market or
family owned branding that many people are gravitating towards these days.
These small advantages will yield big results when utilized correctly.
About Us:
Bizzalley is a dedicated mobile
application for small businesses. It makes communicating with existing
and new customers very easy. Businesses can download the free app from
playstore or app store.
Android Users
iOS Users
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