Why Every Type Of Business Needs A Blog
No matter what products or services
you sell, you need to include a blog on your website. Don’t let the idea of
having to create and manage a blog scare you off, most of the work can be
outsourced easily without a huge hit to your pocket book. While running a blog
might seem like a monumental task, the benefits are undeniable. Here are three
reasons that your company needs to add a blog to its website.
1. Become A Resource And Build Trust.
People that shop for goods and
services from smaller boutique business online and offline love a good story. A
blog will help you connect with your customers on a personal level while making
you into a resource for information and an expert in your field. You can write
reviews, interviews, how-to tutorials and more. All of these content ideas will
help build credibility with your audience.
2. Drive Traffic With Social Media.
It’s extremely difficult to drive
traffic to your website on social media without having a consistent source of
content to link to. Posting a generic image for your company and adding the
words “come visit us,” will not get you very far. To build a successful social
platform that funnels potential customers to your doorstep, you need blog
articles to link to. Pair your inspirational or informative blog post with a
great image optimized for social media and you have a winning combination to
get more traffic.
3. Your Website Can’t Get Found Without Fresh Content and SEO.
Even if your website looks fantastic,
no one is going to be able to find it when they search for keywords related to
your business if you don’t have a blog. Google rewards fresh content and
consistently updated websites. If you don’t include a blog on your website you
will be missing out on using tons of key words that direct traffic your way.
Without posting new blog articles that are optimized for search engines to find
them, you will have no choice but to rely on paid advertising to get your
website found by customers. You have to pay to play on just about all search
engines and social media sites, unless you can come up with viral content that
the public loves.
Consider adding a blog to your website
today, even if you have to outsource the writing and posting of the blog
articles to a third party. Use blogging in conjunction with the BizzAlley app
to draw customers in and make them loyal fans. BizzAlley works great with
business from the US, Australia, Canada, India and the UAE.
About Us:
Bizzalley is a dedicated mobile
application for small businesses. It makes communicating with existing
and new customers very easy. Businesses can download the free app from
playstore or app store.
Android Users
iOS Users
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